As I understand it, there are 2 forms of harm that can occur as defined by the DTPA;  Personal harm or harm to property.  The federal government originally led the charge to protect consumers from harm inflicted by shady advertisers by expanding the mission of the Federal Trade commission to cover consumers (its original purpose being to protect sellers from each other).  Later, states wanted similar protections and came up with the Deceptive Trade Practices Act (DTPA) so that they could regulate the same deceptiveness at the state level….

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